Lila Murphy

I’m a multidisciplinary creative producer who enjoys managing projects with a focus on design.

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Check out my personal photo work here.

Genius Live

At the onset of the COVID-19 pandemic, Genius pivoted to live streaming performances for fans as a replacement to in-person events via a custom platform called Genius Live. The digital event series featured performances by Wiz Khalifa, Ty Dolla $ign, and more, garnering 80k average total viewers per show.

I collaborated with stakeholders across the company to conceptualize, build, and launch the platform as well as develop its features and programming.

Role: Supervising Producer

Responsibilities: Creative Direction, Video Production, Design Production, Project Management

Precision Crafted Performances

A yearlong (2019-2020) partnership between Acura and Genius, Precision Crafted Performances was a series of live music showcases and accompanying video content spotlighting emerging artists in four major US markets: Los Angeles, New York, Miami, and Atlanta.

Role: Supervising Producer

Responsibilities: Experiential Production, Design Production, Project Management

IQ/BBQ (2019)

Initiated in 2017, IQ/BBQ is Genius’ largest tentpole event—an annual day-long, end-of-summer music festival at Genius HQ featuring both emerging and established talent as well as a signature tech-based music trivia activation.

The 2019 lineup included 21 Savage, Doja Cat, Lil Tjay, and more.

Role: Supervising Producer

Responsibilities: Experiential Production, Design Production, Product Management, Project Management

Lyrics to Life

Dropbox partnered with Genius to promote their new visual identity and document-editing product, Dropbox Paper. We created Lyrics to Life, an art installation in Downtown Los Angeles inspired by a diverse set of song lyrics from artists such as Nicki Minaj, The Notorious B.I.G, Radiohead, and Tame Impala.

The pop-up exhibit included an VIP opening night party with a DJ set by Toro y Moi and catering by Kismet, and was open to the public for four days.

Role: Creative Lead

Responsibilities: Experiential Production, Design Production, Project Management, Lyrics Curation and Licensing

The Genius Test

“The Genius Test” was a custom interactive music trivia game created to enhance Genius’ live music events. The game was brought to life in different applications: online, onsite, and adapted into a video series. The product evolved over three years to be configurable by non-tech producers and have options such as team and individual modes.

Role: Producer, Product Manager

Responsibilities: Product Management, Experiential Production, Project Management, Content Management, Design Production